Canada Soccer secures new rights deal with CSME before landmark home World Cup

The new agreement brings a premature end to the previous deal, which was the subject of much angst and protest ...

Canada Soccer strikes new partnership with rebranded marketing and sponsorship entity

Canada Soccer has struck a new marketing and sponsorship rights agreement with Canadian Soccer Business, replacing a deal that players claimed deprived the federation of much-needed revenue. Canada ...
Sports Illustrated

‘It’s Going to Be Lit’—How a Former NCAA Director Is Transforming Canada Soccer As World Cup Nears

Canada Soccer CEO Kevin Blue spills on tickets, kits and Canada Soccer’s plans to use the World Cup to power the growth of soccer. When the 2026 FIFA World Cup kicks off, it will bring unheralded ...
The New York Times

Canada’s blueprint for capitalizing on the men’s World Cup: A ‘one-stop shop’ for soccer

Derek Cornelius, left, and Jonathan David playing for Canada against Wales Athena Pictures In less than a year, Canada will co-host a men’s World Cup for the first time, with 13 games split between ...
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Canada Soccer looks to bring in $25 million via Canada Rising fundraising campaign

Canada Soccer relied on philanthropy to hire national team coaches Jesse Marsch and Casey Stoney. It has also allowed the governing body to double its 2025 youth teams’ budget from the 2024 number.