We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...

A curious thing has evolved in the world of digital consumption. On one side, there’s the rapidly growing world of YouTube, a platform that has carved its niche with consumers globally. On the other ...

Political ad spend is projected to surpass $12 billion in the US ahead of the 2024 presidential election, a 29% jump from the 2020 election season, according to eMarketer. But although ad buying ...

On December 4th, experts from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install, a live webinar.

Bot fraud on connected TV (CTV) grew 69% year-over-year in 2022, according to a report from measurement and analytics firm DoubleVerify. The variety of CTV schemes detected by the company annually has ...

Omnicom cozying up with LG Ad Solutions demonstrates how agencies are trying to more formally integrate CTV and cross-screen ad-buying capabilities into their toolkit at a time when client demand for ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...