In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Yes I realize it's already February so perhaps the statute of limitations has worn off when it comes to looking back at the previous year but allow me to share with you some fascnating insights from ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...

A new top priority has emerged for today's chief marketing officers: safeguarding customer data. Protecting the privacy and security of their customers’ information topped the list of marketing ...

CMOS or Complementary Metal Oxide Semiconductor is a small amount of memory in the motherboard of your computer and is used to store BIOS settings. They are very important for your computer as they ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...