Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...

This week, in an industry-first, TTC Tour Brands—the collection of tour brands from The Travel Corporation, including Trafalgar, Contiki, Luxury Gold, Insight Vacations, Brendan Vacations and ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. The market for promotional products—swag, knick-knacks, trinkets, ...

TTC Tour Brands, which include Trafalgar, Contiki, Luxury Gold, Insight Vacations, Brendan Vacations and Costsaver, is getting rid of its branded merchandise as a step towards its net zero ...

When it comes to the final analysis in terms of sales, people do business with those that they know, like and trust. But if you are a vendor or service provider, how can you persistently reach out in ...

Elon Musk is having another garage sale, this time dumping all of the leftover junk around X headquarters that belongs to the former Twitter brand. The auction currently includes more than 600 items, ...

What’s in a name? A lot actually. Especially when it comes to store brand vs. name brand grocery items. We often default to certain brands when shopping simply because of the name on the package — and ...

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Some of us are still in shock that Elon Musk decided to rename Twitter to X, but it’s true. After changing the app icon and putting up a glowing sign (that’s been taken down), he is now looking to do ...

Porsche makes a lot of stuff. Sure, it has a decent range of six different models, but this pales in comparison to the sheer quantity of other branded stuff it sells. From activewear and luggage, to ...