We asked industry experts to share their customer success stories that they consistently use to attract new customers—and what makes those stories so compelling and relatable. This collection of ...

Brands that want to matter in 2026 know that they must dedicate energy to storytelling, and focus on truth-telling.

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...