Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

Add Yahoo as a preferred source to see more of our stories on Google. A grocery store customer carrying a basket - CandyRetriever/Shutterstock I grew up in a ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

Every trip to the grocery store feels like a test of loyalty. Do you reach for that familiar box with its bright logo and catchy slogan, or do you grab the plain-looking store brand sitting inches ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Vintage Vise-Grips made in the original factory in DeWitt, NE are identified by “Petersen Manufacturing, DeWitt, NEBR” in the logo and by a roll pin that attaches the release handle. Newer Vise-Grips ...