Studies suggest humans experience shorter attention spans, distorted memories, and shifts in self-esteem due to “brain rot,” or a dependence on low-quality online content. Researchers now say the same ...

Ever reached a point where you've scrolled social media on your phone for so long before bedtime, you feel foggy, overstimulated, anxious and struggle to get to sleep? It may be that you, and your ...

It turns out that the slang “brain rot” may not be an inaccurate description of what’s actually going on in our domes while we endlessly scroll TikTok. The nefarious thing? These symptoms are often by ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

The term "brain rot" is having its moment in the sun. First written down by Henry David Thoreau in 1854, brain rot became the Oxford Dictionary Word of the Year in 2024. While this isn’t a medical ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...

What encompasses brain rot internet culture? In general, it’s the excessive consumption of repetitive, low-quality online media that contains such low standards for entertainment purposes that the ...

I open my DMs to an Instagram gallery my younger sister sent me of the zodiac signs as different rats. "Lmao so me," I absentmindedly respond upon deeming my rat acceptable. Our conversations ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...