Ever wanted to try on makeup before buying it? There’s an app for that. More specifically, there’s a new collaboration with BoxyCharm and the Facetune2 app coming your way. The union of the two brands ...

As influencer marketing evolves, brands are seeking new twists to harness the power of the content providers. This month, Pur will embark on its third influencer trip, a vehicle that has been ...

Norvina says she specifically chose those two eyeshadow palettes because they cater to both the experimental consumer and the beauty lover who prefers warmer, earthier tones. Both, however, include a ...

Entrepreneur Yosef Martin would like to set the subscription beauty-box model on its ear. Each box contains four to five full-sized products, which Martin says consistently top $90 in value for each ...

Ipsy and BoxyCharm are uniting under the Ipsy brand to offer one beauty membership to customers, according to a Thursday press release. They previously operated as separate businesses under the same ...