SOLON – The music is eerie, the words forbidding. “Thirteen years ago, a plane appeared out of nowhere … no pilot, no crew. The only passengers were 36 babies.” It sounds like the introduction to ...

The publishing industry has always an uneasy relationship with trends. Not all that long ago, we were bemoaning the existence of ebooks and the death of print. But books persist, and publishers ...

Book trailers—brief videos produced by publishers to publicize their authors' product—have always seemed a dubious proposition at best. Lacking visual material from the book (because, duh, it's a book ...

With a makeshift red carpet rolled out on the floor, faux gold statutes placed around the room and a spread of small bites atop a buffet table, the meeting space inside of the Madison County Public ...

Online author Web site directory FiledBy is partnering with StudioNow, a company that provides online video production, asset management and syndication services. As a result of the collaboration, ...

Check out the book trailer for Stephen King’s Under The Dome, which plays like a splashy Michael Bay preview. Does it make you want to read the book? Laura Miller at Salon suggests some trailers make ...

Another in our series of conversation about the future of literature and literacy. For more, click here. Book Expo America comes to a close today in New York, an event that helps nearly 1500 ...

Today we chatted with Corinne Cavanaugh, a digital marketing expert and author, about how book trailers are huge when promoting new books. Corinne is a busy gal with a successful social media agency ...

About 30 years ago, publishers discovered that sending their authors on “book tours” was a good way to sell books. It wasn’t really a new idea—Mark Twain was an intrepid tourer—but it was not until ...

If You’re a White Ivy League–Educated Man, Ben Stiller Has Just the Book for YouThe actor wants to get you paid in the book trailer for Gary Shteyngart’s latest novel. Watch the Book Trailer for Tomi ...

Sometimes it seems like everyone is a brand and everything we do is a product. This makes us sad, or at least we’re conflicted about it, content though we occasionally are to let LinkedIn, Instagram, ...