As part of his quest to age backwards, Johnson has made Blueprint, his comprehensive wellness regimen, available to the public. By Erin Lassner E-Commerce Writer If you purchase an independently ...

So What Does Marketing Really Do? For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found ...

Anti-aging fanatic Bryan Johnson — who spends $2 million a year on a controversial regimen to beat back Father Time — debuted his much-touted Project Blueprint for those willing to pay $333-a-month to ...

Business-to-business (B2B) suppliers have "severely" limited themselves by using B2C (business-to-consumer) practices to understand customer needs, writes author Dan Adams in his book New Product ...

Opinions expressed by Entrepreneur contributors are their own. Seventy-two percent of all new products fail to meet revenue targets, according to a global pricing study released in September by ...