In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with ...

Bing Ads announced they now have added support for "upgraded URLs." Upgraded URLs lets you separate the destination URLs from your tracking parameters, so you can easily maintain the tracking ...

Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Nike’s first big game ad in ...

Bing Ads announced they now support call conversions through the offline conversion import method. Bing noted they have an API for offline conversions and now some call tracking solutions are using it ...

Microsoft has introduced two updates to Bing Ads that improve campaign performance for advertisers and agencies. The first update was the integration of the Oracle Data Management Platform (DMP) with ...

For the first time Bing is rolling out retargeting on its ads, including for Shopping and Search text ad campaigns. Marketers will now be able to retarget website visitors on both Bing and Yahoo ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...