The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Few companies have changed quite as much as LEGO. Well, maybe Nintendo, but that company's fascinating history is a story for another article. LEGO got its start producing simple wooden interlocking ...

The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ever made, and it was the brainchild of a Portuguese former phys ed teacher. If you’ve ever wondered if it’s too late to apply ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.