The self-serving bias is defined as people's tendency to attribute positive events to their own character but attribute negative events to external factors. It's a common type of cognitive bias that ...

Forbes contributors publish independent expert analyses and insights. Rebekah Bastian writes about workplace culture, equity and belonging. There is a significant amount of discussion around bias in ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Mental accounting refers to the different values a person places on ...