Many would agree that the most difficult part of home improvement is knowing where to start. The decisions can seem endless — from figuring out lighting to decor and furniture — to the point of ...

Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change, seems to ...

Behr Paint Company recently announced its 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact ...

It's been a busy week for zeroing in on favorite — or favored — colors, as three paint and color companies announced their picks for Colors of the Year for 2024. Most recently, Behr Paint Co., whose ...

BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback ...

We’ve seen terms like soft life and quiet luxury circulate on social media all year. While those phrases can be designated for lifestyle choices mainly in health, wellness, and fashion realms, they ...

According to Behr, 75% of Americans are eyeing red for their next paint project, which is why Rumors is the obvious choice to go for when deciding on a color for your living space. “Our Color of the ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

Appearance after three years summarizes performance after one year of our accelerated weathering (i.e. equivalent to three years on a vertical wall).