The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

Mattel, Warner Music teamed with iHeartMedia for Barbie Radio. Mattel Inc. and Warner Music Group are partnering with iHeartMedia to launch Barbie Radio, a 24-hour digital only station that stars ...
World Screen

Mattel Scores New Partners for Barbie

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L’Oréal Professionnel Paris for a limited-edition Barbie hair tool. Mattel and Warner Music Group’s Arts Music ...
Business Wire

Mattel and Warner Music Group’s Arts Music Division Partner With iHeartMedia to Bring Barbie to the Airwaves

NEW YORK & EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Music Group’s (NASDAQ: WMG) Arts Music division announced they are partnering with iHeartMedia (NASDAQ: IHRT) to ...
Radio Ink

Old Doll, New Tricks: Marketing Lessons From Billion Dollar ‘Barbie’

(By John Shomby) The fourth biggest movie opening weekend in history happened earlier this summer and reinforced a brand that has been around since the late 50s. Mattel’s 64-year-old doll, Barbie, led ...
Iowa Public Radio

'Barbie' sets even more records

WILL FERRELL: (As Mattel CEO) Get that Barbie. KELLY: As NPR's Neda Ulaby tells us, "Barbie" is now the highest-grossing Warner Brothers movie in the studio's history. NEDA ULABY, BYLINE: OK, so ...
The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Mattel, Warner Music teamed with iHeartMedia for Barbie ...