Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy ...

Mattel has done it again! Riding the wave of success from the 2023 Margot Robbie-led Barbie movie and high-profile ...

Start your holiday shopping early. Walmart has markdowns for you to save big on toys from top brands, now through Nov. 22. Whether you’re looking to provide entertainment or to stimulate creativity, ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The official 2025 Barbie doll is regal and resplendent, dressed ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. After Mattel‘s culture sweeping debut of Barbie in 1959, it ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a brand ...

Barbie is aiming to expand on inclusivity with the launch of its first doll with Type 1 diabetes. The doll, part of Barbie's Fashionistas line, comes complete with a continuous glucose monitor, ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron ...

LeBron James worked closely with the Barbie team to personalise his doll, which stands one inch taller than the standard Ken doll in custom, larger packaging. Mattel has announced that Barbie is ...