Bacardi-Martini has tightened the screw on McCann-Erickson by reviewing its Bacardi Limon business. McCann is currently facing a global review on the Bacardi Breezer account. Bacardi Limon is a ...

Bacardi has been going through some of the most interesting changes in the spirits industry over the past few years. For decades, Bacardi Superior (a white rum) was pretty much the only expression ...

Bacardi-Martini has announced the introduction of a new flavour to its Bacardi Rum range and unveiled an extensive pre-Christmas advertising... Bacardi-Martini has announced the introduction of a new ...

As rum steadily gains popularity beyond India’s major metropolitan areas, Bacardi India is sharpening its focus on tier 2 and tier 3 cities to drive growth. The brand’s recent summer campaign—centered ...