BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...

Generative artificial intelligence is currently at the center of conversations around the world. B2C companies are determining how to strategically leverage ChatGPT and other generative AI solutions ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ -- Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) ...

There is a lot of talk about how machine learning, AI, and big data can be used to help B2B companies improve their efforts. While there’s no disputing this, there is a large misconception that B2C ...

As businesses across India accelerate their digital transformation, the demand for marketing partners who can deliver both visibility and measurable growth has never been higher. This shift has ...