Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Follow us: Most carmakers are trying to use AR ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...