Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Baruch Labunski Augmented ...
NEW YORK, April 13, 2018 (GLOBE NEWSWIRE) -- The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use ...
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Augmented reality menus may help restaurants attract more customers, improve brand perceptions
Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...
For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...
Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...
Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...
NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...
At the height of the pandemic, while the world was sheltering in place, I found myself faced with an unforeseen, first-world problem: My health savings account (HSA) was about to expire and it would ...
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...
Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...
Restaurants looking to stand out in a crowded market may want to consider augmented reality.
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