Lita and Mike Asscher, the young, energetic sixth generation heirs to the 157-year-old family owned firm, introduced several new jewelry designs over the past few years. During the recently concluded ...

From cut to carats to cost, I have all the deets.

ROYAL ASSCHER, a diamond jeweler founded in Amsterdam, Netherlands in 1854, will begin releasing new diamond jewelry for the 2021 Autumn/Winter season on October 1, 2021, including the ROYAL ASSCHER ...

Diamonds, born from nature, are always associated with the eternity of love. After all, many people prefer to choose a diamond ring when getting married. Edward Asscher, president of the Royal Asscher ...

We revealed the worth of Kate Middleton and Meghan Markle's engagement rings KATE Middleton’s 12-carat engagement ring is instantly recognisable for many royal fans, partly as it used to belong to ...

In 2016 it was Pippa Middleton's turn to be the bride-to-be when her engagement to hedge fund manager and former racing driver James Matthews was publicly announced. After the news broke, the future ...

The sparkler is the envy of women up and down the country and sales of Asscher cut diamond’s like hers have been booming since she got engaged. Creative Director of 77Diamonds.com David Allen has ...

In February 1908, before an anxious audience in his Amsterdam workshop, Joseph Asscher raised his knife to cleave the world’s largest diamond, the 3,106-carat Cullinan. Upon impact, the blade broke in ...

The Royal Asscher Diamond Company released a limited edition version of its Stars of Africa jewelry in honor of Queen Elizabeth II’s yearlong Diamond Jubilee celebration. The “Diamond Jubilee Stars” ...