To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...
New Yorkers are being encouraged to stop and smell the armpits, quite literally, thanks to an unusual campaign by personal care brand Billie. People on the street can now sniff a giant armpit to ...
Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant in its ...
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