Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Just a couple of days ago, Apple announced its most powerful line of iPads, the Apple M4-powered iPad Pro. This is a device that’s truly a powerhouse and a boon for creators. However, many creators ...

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Why did Apple’s ad, created by its in-house creative team, prompt such visceral reactions? Somehow, the company failed to understand the disturbing implications of showing a soulless piece of ...

Apple is currently under fire from many regarding its new iPad Pro ad that shows creative items being crushed in a hydraulic press before revealing a new iPad underneath. But, as it turns out, Apple ...

The company says ‘we’re sorry’ after its ad was seen as dismissive by the creatives Apple typically tries to court. The company says ‘we’re sorry’ after its ad was seen as dismissive by the creatives ...

It’s not often that Samsung one-ups Apple in its marketing campaigns, but the South Korean company has done just that with its latest ad, “Uncrush.” Earlier this month, Apple unveiled the long-awaited ...

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