Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world's most populous country as the iPhone maker Apple launches its dedicated Apple Store app in India,

With President-elect Donald Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple that are expected to take the popular video sharing app off their platforms in just two days.

Apple Store app is expanding to India as Apple breaks into the country’s top five smartphone brands with a record market share.

Apple opened its first two stores in India in April 2023, located in Delhi and Mumbai, with plans to expand to Bengaluru, Pune, and other cities in the Delhi-NCR and Mumbai regions. The launch of the app aligns with Apple’s strategy to deepen its connection with Indian consumers by providing a more localised and personalised shopping experience.

Apples new Apple Store app is now available in India, offering a personalised, seamless shopping experience for Apple products with unique features and customisation options.

This is part of a broader landscape wherein Apple has detailed plans for four more flagship retail stores in India, and is already pushing manufacturing volumes