It’s been a year and half since Amazon introduced ads on Prime Video, forcing commercials on anyone who refused to sign up ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Amazon Prime Video doubles the advertising duration and probably tests the limits of its users. There is talk of up to six ...

Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of commercials per hour. - ADWEEK; Amazon, When Amazon introduced ads on Prime ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...

If you’re already fed up with the amount of ads you see on the Amazon Prime Video streaming service, there could be a reason. Amazon has quietly begun running twice as many ads between movies and TV ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

“The ad-supported tier allows Amazon to maintain competitive pricing ... For now, the success of the new Prime Video strategy will hinge not just on pricing, but on execution.