The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

Marketing is becoming an increasingly data-driven subject, inspired by companies seeking to become more personalized and segmented with their data to target customers better, but also by institutions ...

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...

MOBILE, AL / ACCESS Newswire / November 10, 2025 / PunchDrunk Digital is proud to announce it has been recognized for Best Use of Advertising Analytics at the 2025 Netty Awards, one of the digital ...

Balancing HIPAA compliance and effective marketing is a challenge. Many healthcare companies remain unaware of HIPAA provisions and ways to comply with them. As of July 2023, healthcare organizations ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...