The female-oriented razor brand Billie is tackling the expectations of traditional razor ads, as much as pitching its own product. In traditional marketing for female razors, for instance, women are ...

Despite the fact that razors have a highly specific purpose, it’s wild to think that up until three years ago, there still hadn’t been a single women’s razor ad that showed body hair. Not only is it ...

The campaign likely pushed Billie’s competitor Flamingo (part of the men’s razor brand Harry’s) to spin equally feel-good-y ad copy. “We’ve talked to more than 1,000 women [to develop Flamingo ...