Adidas paid tribute to Lionel Messi's World Cup journey with an celebratory ad shortly after the tournament’s big finish on ...
After its major World Cup moment, Adidas is ready to make a bigger play for the U.S. market. The world’s high-impact soccer event, which ended in New Jersey on Sunday in an all-Adidas final between ...
Nearly everything on the field on Sunday will bear the German company’s logo. Bjorn Gulden, the chief executive, says he ...
Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...
Soccer superstar Leo Messi is ready to make another splash in the soccer world. This time, it’s with his own, brand-new cleats. On Tuesday, Adidas, Messi’s long-time partner brand, announced the ...
The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike. Adidas holds an edge, sponsoring 14 teams to Nike's 12, and is an official FIFA global partner, supplying ...
The seemingly simple soccer cleat has progressed from a chunky leather work boot worn in factories to a marvel of modern engineering made with advanced synthetic materials and composites. Some of ...
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