The Penn State football program had a fire sale over the weekend as it looks ahead to a new era. The athletic department is ...

Including the Samba and the USA's famous denim jersey from the 1994 World Cup.

Industry insiders told Yicai that Adidas values the league’s broad public participation and extensive reach—often referred to ...

Today, adidas introduces the adidas Icon Takeover, a bold celebration of football’s next generation of global stars, led by ...

With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells ...

Adidas (XTRA:ADS) launches new global football marketing campaigns featuring Mohamed Salah, Zinedine Zidane, Xavi, and David Beckham. The campaigns highlight revived classic boot lines ahead of the ...

The new Originals x BAPE Football Collective pulls heavily from 1990s football culture, specifically the era-defining ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Icon Takeover Pack – a clean, confident statement built around two of the game’s most exciting faces: Jude Bellingham and ...

Why Adidas wants the world to pay attention. Adidas Football has released a striking new video that doesn't explain itself but doesn't need to. From the very first seconds, the brand leans into ...

Adidas has unveiled a touching and emotionally resonant Chinese New Year film that celebrates China’s next generation of ...