“I don’t know if you can hear, but my jeans are screaming right now,” says actress Kate Hudson. Hudson, the co-founder of online activewear retailer Fabletics, plays with the sounds of different ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If you’re reading this, you’re probably stressed. Never fear: We ...

“Let’s all experience ... something ... together,” Zoe Kravitz whispers at the start of Michelob Ultra’s 2019 Super Bowl ad. Kravitz is alone on an island ...

Every time Lauren publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...