Mars Wrigley’s 5 Gum has teamed with Grammy-winning artist Zedd to host a secret rave inside a New York City bodega, according to a press release. The rave, which will be held Aug. 22, will only be ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

Written in partnership with 5 gum How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, who performed last weekend at the Austin City Limits festival, partnered ...

5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'. 5 gum and KATSEYE are releasing the 5 gum x KATSEYE Senses ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Yungblud is no stranger to a fashion moment, but for his ...

Most fans dream of getting up close and personal with their favorite celebrity. With its new "Senses Collection," 5 Gum is taking that fantasy to a whole new level by using the breath of KATSEYE ...

5 gumis set to launch one of the most intimate and unconventional celebrity collaboration yet. The 5 gum x KATSEYE Senses Collection is a limited-edition series inspired by the experience of chewing 5 ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. In this recent collaboration with the famed gum brand, ...

The global girl group has created a collection of items inspired by the five senses, including their minty fresh breath in a bottle and kisses on gum wrappers Mackenzie Schmidt is the Home and Travel ...

5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...