Since launching in August 2015, the boxed fruit and vegetable delivery company Imperfect Produce has helped build the market for so-called “ugly” produce. It does that by buying leftovers from farmers ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. At Imperfect Produce, no fruit or vegetable is too small, too big, ...

Imperfect, a food startup selling ugly produce, just secured a major investment from NBA all-star Kevin Durant. The startup was founded in 2015 with the mission of eliminating food waste in America.

Megg Principe first learned of Imperfect Produce, a Silicon Valley startup that aims to tackle food waste by selling boxes of “ugly” produce, via Facebook a few months ago. She noticed friends posting ...

It's what is on the inside that counts — not the outside. That's one of the premises behind a vegetable and fruits subscription service, Imperfect Produce, that's launching in Milwaukee later this ...