Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other's intelligence products.

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's ...

Investing.com -- Roku Inc (NASDAQ:ROKU) stock rose 3.4% on Monday after the streaming platform announced an expanded multi-year strategic partnership with Nielsen, the global audience measurement ...

Nielsen and Roku have inked a deal to enable four-screen audience measurement for the first time, in a move that helps Nielsen address its difficulty tracking connected device users. The deal means ...

Roku has enabled publishers to measure channel content on Roku devices with Nielsen Digital Content Ratings (DCR). The ratings, Nielsen and Roku note, provide access to deduplicated reach and ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign ...