Nearly a month into his tenure as LIV Golf CEO, Scott O’Neil is bullish about the league’s trajectory despite lackluster opening-week ratings as a deal with the PGA Tour looms.

The PGA Tour remain in negotiations with the Public Investment Fund of Saudi Arabia (PIF) over striking a deal, and new LIV Golf CEO Scott O'Neil has had his say on the talks

A report indicates that the PGA Tour and the Saudi PIF are close to reaching an agreement in the coming weeks.

LIV Golf CEO Scott O'Neil has issued an update on the ongoing negotiations between the PGA Tour and Public Investment Fund of Saudi Arabia, after the two parties met with Donald Trump

New LIV Golf CEO Scott O'Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.

The PGA Tour enjoyed a bumper TV audience for the Waste Management Phoenix Open despite going up against Super Bowl LIX.

LIV Golf and the PGA Tour enjoyed contrasting weekends when it comes to viewership last weekend, despite the latter circuit going head-to-head with the Super Bowl

One side is clearly winning golf’s ongoing divide. Last weekend, the PGA Tour’s WM Phoenix Open averaged 2.87 million viewers during final round coverage on CBS, an increase of 36% versus last year’s 2.

For a guy who comes from outside the world of golf, LIV Golf’s new CEO, Scott O’Neil, now occupies a hot seat among the game’s most powerful decision makers. After the New York native walked into the media center at LIV Adelaide on Wednesday,