Donald Trump has made purging the government of diversity, equity and inclusion programs a top priority of his new administration, calling them “illegal” and “immoral.” But throughout his career Trump has espoused the opposite view and has often highlighted the importance of such initiatives in business.

While some of America’s most powerful companies have rolled back their DEI initiatives over the past year, investors are rejecting anti-DEI proposals in overwhelming numbers. This week, shareholders at Apple and John Deere voted against anti-DEI propositions by a margin of 97.

Apple shareholders have opted to keep the firm’s diversity, equity and inclusion policies. Tuesday’s vote was seen as a test of investor views on so-called DEI initiatives. Long a target for conservatives,