There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.

Some have criticized the campaign for dog-whistling eugenics because of the play-on-words tagline, "Sydney Sweeney Has Great Jeans/Genes"

American Eagle responds to online backlash over Sydney Sweeney "great jeans" campaign with official Instagram statement defending the advertisement.