WEBtrukidsbrands.com (corporate) Toys "R" Us in Macy's Philadelphia flagship, February 4, 2024. Toys "R" Us[nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located ...